UK watchdog fines child care company for selling data

LONDON — Britain's information watchdog has fined a firm that offers advice on pregnancy and child care 140,000 pounds ($180,000) for illegally collecting and selling personal information that ended up being used in a database for the Labour Party.

The Information Commissioner's Office said Lifecycle Marketing (Mother and Baby) Ltd, also known as Emma's Diary, sold the information on 1 million people to Experian Marketing Services. Experian created a database to help the Labour Party profile new mothers before Britain's 2017 general election.

The case is part of ongoing investigations into the use of data for political purposes.

"Even though this company was not directly involved in political campaigning, the democratic process must be transparent," Information Commissioner Elizabeth Denham said in a statement. "All organizations involved in political campaigning must use personal information in ways that are transparent, lawful and understood by the UK public."

The Information Commissioner's Office said the company's privacy policies didn't disclose that the data would be used for political marketing or by political parties. Lifecycle Marketing said it "never previously provided data to a political party" and would "never do so again."

"We are sorry that on this isolated occasion our interpretation of the Data Protection Act has not been in line with the ICO's," the company said.

You may also interested in

China imports grow in August for 1st time in 2...

Sep 8, 2016

China trade showed unexpected strength in August in a positive sign for global economic growth

Asian markets lower after Wall Street decline

Sep 15, 2016

Asian stock markets were mostly lower Thursday following Wall Street's decline in light trading...

China begins to ease its 2,000-year-old monopoly...

Jan 3, 2017

China has started an overhaul of its salt industry, easing a monopoly that has existed in some form...

Asia shares falter as investors watch dollar,...

Jan 6, 2017

Asian shares are wavering as a weaker dollar discourages investors who are shying away from risky...

China pledges further cuts in excess steel, coal...

Jan 10, 2017

China's top economic planner has pledged to continue cutting steel and coal production, which have...

About Us

Frontal Report is an emerging leader in all forms of media. We aim to be the leading news brand for readers around the world.

Contact us: sales[at]frontalreport.com

Subscribe Now!