Boris Mizhen to Attend Social Media Strategies Summit in Las Vegas

Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development. “Optimizing wearable technology to advertisers’ needs is encouraging firms to be creative with how to achieve their targets.

New York, NY, United States, September 25, 2026 -- Property developer and philanthropist Boris Mizhen will attend the Social Media Strategies Summit at Planet Hollywood in Las Vegas. This event brings together industry professionals to explore emerging trends, strategies, and innovations in social media and digital marketing. For Mizhen, the summit offers an opportunity to gain fresh perspectives and insights into the rapidly evolving digital marketing landscape. He has long emphasized the importance of embracing emerging technologies to strengthen brand awareness and expand marketing initiatives. He has also highlighted the growing influence of mobile technology and social media on consumer engagement. In 2015, mobile devices surpassed desktop and laptop computers in Internet traffic, underscoring the increasingly important role of mobile platforms in digital marketing. He has further pointed to the growing use of video advertising on platforms such as Facebook and Snapchat, noting the potential of social media to connect brands with audiences through engaging, easily accessible content. Facebook, in particular, represented an important platform for marketers, given its widespread popularity among smartphone users and its ability to provide businesses with new avenues for reaching and engaging consumers.

Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development and close to the market phase. “Optimizing wearable technology to advertisers’ needs is encouraging firms to be creative with how to achieve their targets. Next year will definitely bring some of the most experimental new methods as to how companies get people to interact with adverts or messages,” says Boris Mizhen. He has recently discussed a coming trend toward ‘app indexing’, noting that for mobile users, “an app can do everything that a desktop site can. We are only a few years away from making websites as we know them completely obsolete. Current online patterns are bound to change, making 2026 pivotal in how businesses tackle this issue.” Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.

The Social Media Strategies Summit is a perfect fit for Mizhen, as it will delve into analytics, mobile marketing, and social media. The workshops will cover an array of topics including video marketing tactics for social media, cross-channel branding appealing to users in different online outlets, ways to get the most out of content marketing, and brand reputation management. Speakers will include Cisco Editorial Producer Stephanie Ellen Chan; Time, Inc. Director of Creative Strategy Melanie Deziel; Mattel brand marketer Lisa Perez; U-Haul Social Media Manager Ken Schneider; MGM Resorts International VP of Social Media and Content Strategy Beverly Jackson; and Honigman Media CEO Brian Honigman.

Boris Mizhen is a leading New York City-based real estate developer and online marketing expert. His career in real estate was achieved when he demonstrated to be one of the most innovative online marketers in the world. Mizhen owns and manages dozens of successful properties across the Northeastern United States and is continuously looking for new ways to advance the workings of the real estate industry. His passion for buying and improving housing for people of differing economic backgrounds parallels his love for charitable work, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline, whose festival was the primary sponsor for a decade.

Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com

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